Social media has revolutionized the way we connect with others and do business. The internet serves as a global platform for new ideas and services, reaching thousands of new people every day. Hayden Faram, an accomplished advertising and marketing professional, urges those without a social media presence to, well, get one. Viewed as one of the most widely used communication forums on the internet, social media has become an essential marketing component for any professional individual or business. Hayden Faram urges the use of social media and highlights his top three reasons for “putting yourself out there”: it’s free, it’s simple, and it’s a great way to personalize your interaction with customers.
The largest social media platforms today, such as Facebook, Twitter, and LinkedIn, are completely free to use. Great, right? Thirty years ago, a start-up company needed to create a budget that included a significant portion for advertising and marketing. After all, what’s the use in offering a great product or service if no one knows about it? Fortunately, times have changed and powerful marketing campaigns can be built without a monetary investment. For Hayden Faram, this is the absolute best reason to take advantage of social media.
Next, Hayden Faram points out that participating in social media it is relatively easy. A platform that stays open for business whether you’re awake or not, Hayden Faram insists that social media is relatively easy to navigate, even for the beginner. Much like sending a text or leaving a voicemail, a basic social media marketing campaign can include periodic status updates or tweets that take only a few seconds, but reminds your customer base that you’re still active and want to add something enriching to their day.
Finally, Hayden Faram urges that social media plays an important role in identifying and reaching your target audience. Using social media platforms frequently can not only increase your client’s awareness of your brand, but can improve search rankings and increase online exposure. For example, typing the search term “widgets” in Google may bring up a multitude of results. But, for ABC Widget Corporation, the goal is for the company’s page to be at the top of those search results. Social media can help get your company get there through active participation in multiple social media platforms.
Hayden Faram, advertising professional and social media expert, advises anyone looking to increase their online presence to engage clients through social media on a regular basis.