Should one invest more on web app development or mobile app development? This is a question that is faced by most of the entrepreneurs? The answer to this question lies in their business strategy. There are entrepreneurs that have their PC website and there are entrepreneurs that also have their mobile website. Hence, they would need to invest accordingly. There is no right or wrong in this – all of it depends on how one wants to do business. Accordingly one can fix their budget for web app development or mobile app development or both.
As far as the most successful businesses are concerned they invest both in web app development or mobile app development. Take for example Domino’s Pizza. Before mobile apps became popular Domino’s allowed online pizza ordering. Now it has its mobile app that has been hugely successful. In the UK the Domino’s mobile app lets a device interact with billboards. By pointing their device at Domino’s billboard users are getting augmented experience that includes ordering a pizza and visiting the Domino’s Facebook page and many more. Domino’s Pizza is one of the many examples of organizations that have been successful with app development for the web as well as for mobiles.
Web app development is considered easier than mobile app development because there are no restrictions on the former. Full feature websites allow developers to use their full range of creativity. The more creative they are the more engaging their apps are. But in the case of mobile devices one has to think through carefully about what the user wants. A full feature website may have a Flash animation on the home page but this will be deemed useless in a mobile site. One uses a mobile site because they want to perform some action. So, while aesthetics are important in mobile sites the look and feel is overshadowed by functionalities. To be able to manage all of this an IT developer needs to have the right kind of experience and this is where specialists make a difference.
When you compare a PC screen with a mobile device screen you obviously see the difference in size. Moreover, mobile internet is more expensive than broadband internet so you cannot have a mobile site that eats up a lot of data. And the site has to be designed in such a way that the user gets what they want. Engaging users through mobile sites is thus a different proposition and this is why it is important to strategize app development for the web and for mobile.
If you are conducting proper business it is highly likely that you have a website. But you may still want to invest in web app development because you would want to engage your visitors and help them take action on the website. Investment in mobile app development depends on whether you want to have a mobile site. Looking at the current business trends a mobile site does make sense. You will be able to get more done from your visitors.