Even though there is so much focus on mobile marketing one still cannot give up on email marketing. As I’m writing this the holiday season is in full flow and people are, as usual, lining up the stores to buy gifts for the friends and relatives. This is the time to let them know about the products and services you offer. And in this regard email newsletters can be invaluable. When you are selective about the plantillas de navidad and adorn your email newsletters with the right mix of text and media then your email newsletter is bound to make the desired impact.
There are many important elements of an email newsletter and you cannot ignore them at all. However, creating a positive first impression is important and there are two elements that are critical in this aspect – the subject line and the plantillas de navidad. The subject line decides whether the recipient will open the newsletter or whether they would just drag it to the trash bin.
Writing an effective subject line for email marketing is an art and it has to be got right. There are thousands of tips that you can find online and some of them are really effective. Given below are five that I think are effective.
• There are three words that should never come in the subject line – reminder, % off and help.
• There should be no CAPS or flashy promotional words in the subject line.
• The length of the subject line should not exceed 50 characters.
• Use localization for writing your subject line, this helps.
• The “from” part of the newsletter is extremely important. It has to be professionally drafted.
The plantillas de navidad is important in email marketing because it is the first thing that someone looks at when they open your email newsletter. If the template is to drab the recipient may just become uninterested and if it is too flashy the recipient may think that it is spam. So, one has to get the mix right.
One way you can use templates is to download them from the internet. There are millions of free email templates that are available online and they can always be used. There are also websites that allow you to create your email template. This is especially helpful for you because you can include your company colors and logo as you go about creating the template. And if you think you are not really an expert at this then there are organizations that offer professional training. Opt for an online training program that you can attend at your convenience and get the learning that you require.
Remember that email marketing does work but one has to make it work. Apart from plantillas de navidad distribution of email newsletters is also an important aspect of this. You have the option of using email newsletter resale programs from the experts so that the distribution part is taken care of, even when your campaign is global in nature.