At The Day Group, clients come first beyond all other aspects of business. A prestigious research and consulting firm with clients all over the world, few companies are more qualified than The Day Group to provide excellent advice for making sure that businesses are able to extend their reach not just to clients all over the United States and Great Britain but also all over the rest of the globe. Here are some tips from The Day Group for making sure that you reach your business goals for targeting international consumers:
- Understand cultural barriers. The first and most important aspect of reaching international consumers is that of understanding your audience, notes a representative from The Day Group. Of course, it is enormously important not only to understand the nuances as well as all the ins and outs of other cultures, but also of your own culture. With excellent cultural competency, the researchers at The Day Group already know that you are well on your way to breaking through the international market.
- Speak the language. For some, this is a no-brainer; for others, however, reaching for the bare minimum by working through an interpreter is enough. However, representatives from The Day Group believe that you should add to your team with someone who is competent in not just the cultures of the nation you are targeting but also the language – it will make your company look overall more like it cares.
- Understand international laws. Believe it or not, it is not enough to solely understand other cultures. According to a representative of The Day Group, you must also be extremely well researched in the laws and regulations surrounding the market in the country you are targeting.
- Target your online marketing. By targeting your online marketing, The Day Group’s representatives note that if you are trying to optimize online searches for international clients, then you should be choosing native keywords and making your content as localized as possible. Does this mean more work and research? Definitely. But according to representatives from The Day Group, if you are trying to reach an online consumer base, there is no better way to do it. This can also mean making several different Twitter or Facebook accounts based upon language.
For more information about reaching clients all over the world, the research professionals at The Day Group highly recommend starting out with the following sources.