When it comes to the world of outdoor digital signage marketing, there is quite a vast range of large-scale signage opportunities available to US advertisers. These large outdoor marketing billboards include digital billboards, wall murals, outdoor LED display systems, wrapped posters and more. These are by far the largest type of outdoor advertising vehicle used in recent years.
The Outdoor Advertising Association of America notes that the leading outdoor large format signage displays opportunities are meant for distance viewing of more than 50 feet. This almost necessitates that advertisers use a mix of provocative imagery and high impact visual messaging for their messaging to stand out. Let’s look at some of these leading marketing outdoor signage opportunities:
Digital Billboards: The OAAA defines digital billboards as a flexible marketing tool for advertisers, as they offer static messages and visuals from a high viewing location. These messages change every 6-8 seconds, and billboard owners usually rotate between different advertisers. With a good deal of flexibility, marketers can change advertising messages and alter graphic layouts fairly easily over the course of a campaign. This helps to keep the content dynamic and relevant to viewers.
Wall Murals: These large scale signage pieces can turn a marketer’s ad campaign into a viral sensation. Wall mural ads are painted directly on buildings or on vinyl pieces that are attached to walls. These pieces are often custom-designed for a long period of viewability and exposure. They are most effective in high density urban locations and on freeways and busy roads.
Outdoor LED Display Systems: A fast-growing area of outdoor signage is outdoor LED display systems. These bright, dynamic sign pieces have been used in major traffic locations in cities like Las Vegas and New York. Examples of LED displays include signage at sporting venues, concert arenas, shopping centers and more.
Today, companies like ADTI Media are creating visually stunning, modular sign display systems at a faster turnaround time for marketers and advertisers. With easy installation on most surfaces, these LED displays offer businesses affordability with high levels of outdoor viewability.
These electronic LED displays and LED video screens are technological marvels that blend audio, visual and electronic signal processing technologies together for viewing to large audiences. Examples include LED displays for venue signage, sporting events signs, scoreboards, and electronic billboards.
As marketers look to expand their brand and identity on a wide scale, they need to be looking at large LED digital displays as part of the marketing mix. Using this type of innovative outdoor LED displays can get your brand in front of hundreds, or thousands of people, especially in high density areas.
ADTI Media’s new SkyPanel system introduces modular configuration and flexible installs for new sign installation or for retrofitting existing signs. SkyPanel is clearly the game changer in digital signage, as it offers the latest in full-color outdoor LED technology at affordable prices to brand marketers and corporations.
Article Source: ADTI Media