There are scores of online clothing boutiques that sell some of the finest collection of clothes. These boutiques are more popular among women and this come as somewhat of a surprise. Women are traditionally more conservative when buying clothes so the fact that the clothing boutiques online are able to create women customers says a lot about the way they go about their business. Moreover, the fact that more women shop online than men also indicates why the best online clothing stores are so much pro women.
Actually it makes sense for all online clothing boutiques to target women. In the USA women account for a whopping 85% of all spending on consumer shopping. Even in the male dominated categories like consumer electronics women account for 50% of all purchases. In the USA women account for more than 50% of all online users and 61% women shop online, more than men. Women also account for 58% of all amounts spent in online shopping.
One of the primary reasons why women prefer shopping online is because of their phone habits. Women, on an average send and receive 30% more texts than men. Women also tweet 10% more than men. As far as the national average of time spent on social networking sites is concerned, women are far ahead of men. A woman on an average spends 5.5 hours per month in social networking sites compared to four hours for men.
So what are the top clothing boutiques online doing differently to attract their women customers? There is some interesting data on how women prefer shopping online and many of the online clothing boutiques have latched on to this data.
For example, when women search in Google and other search engines they prefer to use long tailed keywords. This is something that you find many SEO experts set up for many of their client websites. Women are also more into email marketing. Look into the email inbox of a woman and you can find many email marketing newsletters from clothing boutiques online and other online sellers.
Women also prefer specialized online stores compared to men that prefer pure play online retailers like Amazon and eBay. If a woman wants to shop for clothes they would rather search Google for online clothing boutiques and not visit Amazon.
Women, as indicated above, are also avid social networkers. This is why you will see many shopping ads in the Facebook page of a woman. If any of the clothing boutiques online wants to do well by attracting women their social presence is highly required and recommended.
However, women are more careful about spending money than women although recent data shows that more women are prone to impulse buying than men. But a woman will not shop from one of the clothing boutiques online just because they came across the store. They would rather visit some of the best online clothing boutiques, talk about these stores with friends and then make a decision to purchase clothes.