Zara, the Spanish retailer has a very unique production and marketing strategy. They claim to develop a new product and have it in stores in 2 weeks. This is remarkable if you compare it to the 6 month average of the industry. It also spends nothing on advertising; instead the revenues go into opening new stores. Whatever their strategy is, it is working because Zara is becoming very popular worldwide.
Zara dresses come in many styles from evening wear to cocktail dresses, short to long, maxis to jumpsuits. They also come in different materials like lace, chiffon, denim, leather etc. The colors are feminine and you can also find cute printed dresses.
So how do you choose from the range of Zara dresses available? First of all you have to know what your body type is; circle, hourglass, triangle or rectangle. If you have a circle body type then you tend to gain weight in the middle and you should wear something that is loose on the waist like a shift dress or a tunic. You can also go for a dress with a high waistline just under the bust but never wear something which is tight at the waist. An hourglass body type is evenly proportioned and curvy and can carry off a number of styles like wrap around dress, V-neck top or a pencil skirt. Avoid wearing loose clothing if you have an hourglass body type. A triangle shape is one in which the hips are wider than the shoulders. For this body type figure hugging skirts should be avoided. Instead opt for boat neck top and A-line skirts. If you have a boyish rectangle shape, opt for something that is fitted at the waist and flares out at the bottom like a flared skirt. Top it with a feminine blouse that makes your shape look curvy.
The prices of Zara dresses are affordable but you can still find discounts if you shop online. Look for an authorized dealer of this designer label so that you know for sure that you are not buying a copy. You can get further discounts on seasonal sales, special promotions and offers, vouchers and discount coupons. Subscribe to the mailing list of the website so you can know in advance about the sales and promotions and have coupons and vouchers mailed to you.
When you buy Zara dresses online make sure you have checked the refund policy so that in case there is a mistake in the dress that is delivered to you like a wrong size or color you can return it. You are also eligible to return the dress if you find it is not original as the website advertised an original. Check the shipping details so you know how many days they will take to deliver to your address and how much they will charge.
Have your Zara dresses delivered to you and if you have chosen one that complements your figure you will surely be a head turner at the next party.