The pieces of acrylic display cardstock you see on the library shelf or in any grocery store are popularly known as shelf talkers. They not only work as a catalogue of various products, but are also a great tool of advertisement. Generally used with different data strips these units are normally attached to shelves ledge. In libraries, these are used to partition the genres of the books. For example, if you are looking for non-fictional books, these units when attached with a data strip will guide you to the right shelf of the library. This allows the clients to find their desired product at no time. However, if you run a grocery store, you can also use these kinds of display boxes along with the products sold as an effective part of retailer’s marketing strategy.
Moreover, if you are willing to try some different strategies to promote your store, consider buying shelf talkers. There are a few companies who offer customized items at affordable prices. With the right tool you can definitely design your set of talkers with just a little investment.
However, before personalising your shelf-talker you will need to consider the below mentioned aspects:
- Your shelf-talker should be able to draw attention. After all, the major function of the shelf signs are to entice the potential customers or clients into stopping by and taking a look at your merchandise. Well, on incorporating a dash of humour or creativity to these units can prove as one of the effective ways of your business promotion. For example, if the product is a skincare unit infused with chocolate extracts, you can use a chocolate image right in the shelf displayed with an attractive text. This way you can get your customer’s attention as well as educate them about the personal care cosmetic.
- Your shelf-talkers should be so much so that it educates the clients about the benefits of the products. Now having being said that you might be confused regarding the quantity of the information. Often it happens, in a motif to offer enough details about a product to the customers, you end up making them bore. Obviously you won’t want that to occur. Thus, it is advised to advised on one benefit of the product and attach the strip to the shelf talker. This would prevent you from exaggerating information.
- Also, your shelf talker should have the capability of inspiring your customers to buy the products. Even though, they are aware about the new product you are selling, if your shelf talker display boxes lack the ‘nudge’, the efforts that you have made will all be in vain.
So how can you inspire your customers to purchase your items through shelf talkers? Just address one major problem they face and give a solution to that. This way they would find more interest in buying your products. Well, when it comes to getting your shelf talker customized, there are many suppliers who can help you with this. Research online to find the one.