With above a billion users, Facebook can be a great property management tool to market your initiatives and boost sales. A lot of apartment management and commercial property management services use Facebook as an extensive platform to get in connect with their current and potential tenants.
This trend of real estate services advertising their properties over Facebook and many other social platforms is termed as Socially-Engaged marketing – a must follow trend for effective and prolific asset management. On a whole, there are three ways for property owners and professional residential or commercial management services to leverage Facebook:
1. Broad Prospecting
Facebook idyllically follow the tested “word of mouth’ marketing strategy. This feature can profitably be used by everyone involved with real estate for easy prospecting in a giant pool of potential clients. Multifamily as well as commercial real estate owners & managers can use features like tagging and promoted posts to target huge number of future tenants who may be spending big amount of time over social websites every day.
2. Improved Resident Retention
The platform of social networks can easily be used to communicate and stay in contact with current residents. When you compliment or bring value to everyday online experience of your residents, they entrust you more and thus their chances of staying with you for long is improved.
3. Apt Advertising
Facebook and other social network platforms are a great medium to reach out to new prospects. Sponsored stories and promoted posts are one of the smartest ways to get into notice of your target audiences; but, people are less likely to ignore what they see in their customized news feeds. So, if your budget is tight, skip the costly sidebar ad alternatives.
Ensuring Best ROI through Facebook
As for any other type of investment, the ROI through Facebook too depends on specific objectives of using it. For each individual or company, the parameters of measuring the ROI over Facebook can be different. For that matter of fact, number of people who like your Facebook page is not the correct measurement of successful drive through. Numerous factors like positive lead generation and actual business turned around from Facebook are more important factors to measure ROI through Facebook.
According to many experienced property management firms using Facebook – companies and individuals should at least wait for a year before expecting great results from the online mediums like Facebook or other social platforms. The most valuable aspect should however be that it helps getting in social connect with your current and future clients.
The author has an immense knowledge on property management. Know more about rental property management related info in his website.