So to get us on the correct monitor, let’s ask the right questions.
When ought to I begin on a Radio Advertising marketing campaign? You will find 2 distinctions I need to make here. (1) The record promotion is conducted by the band/designer/tag and (2) the Radio Advertising is conducted by the plugger that is compensated by the band/designer/tag to provide a service (this requires employing a Plugger).
Before you begin spending a plugger you need to realize that your monitor/music is good enough to be performed on radio. Perhaps it’s worth stating here that industrial radio stations are not in the music business but in the advertising business. Consequently in case your music will not be able of bringing in the demographics that the station requirements to serve, your music will not get perform listed.
How can you determine that your track will be played? I claim that every band/artist/tag should have small list of Radio and Club DJ’s that act as focus team for their releases. This group of people should be the preliminary collection to figure out the viability of the monitor before you participate a compensated service.
The following is the conclusion to be driven, if the emphasis team does not believe a lot of the monitor, then it must not be released (assuming they may be a properly chosen associates that ought to also include independent record store employees). Do not listen to the buzz that most record stores have closed down. Some are having a better level of income now than prior to the so named economic downturn!
Which Promotions Company Ought to I Use? Virtually all the Radio Advertising websites say that they will not consider on a track if they think it has no chance of achievement. Yet I have fulfilled clients who have compensated for promotional strategies that even Joe Bloggs knows has no chance of a single play, let alone be perform outlined.
The band/artist/label needs to realise that these companies have expenses to pay out and are accountable to consider on product they know will not be successful.
So how do you mitigate or reduced the danger of a plugger making use of you as a band/artist/label? The response is to have a reference from someone they have worked with or try working with people who had been known to you, who you also have looked at. And, as stated previously mentioned, test your product thoroughly to make sure that you have something great to promote!
What Results Can I expect? Radio Marketers, no matter how good they may be, cannot provide assured achievement! The music industry is the only industry I know in which someone can say to you “give me your money, but I can’t guarantee this will work!” Basically, campaigns companies will tell you flat out, “You will find no ensures!”
One thing you need to make sure is that you work together with the plugger if there is to be a tangible result. You must keep pressing for the interviews, to get onto these important gigs and appear at those music events; to visit the local stores inside the areas you are receiving interest. Work your list, follow points 1 and 2, which may enable you to make some headway.