Full-color, high brightness LED digital display signs are capable of delivering targeted advertising messages to different consumers at different times of the day. In addition, multiple messages can be rotated through at peak times. This is one of the new experiences that California drivers and auto customers are experiencing along Interstate 15 near Interstate 215.
BMW of Murrieta and ADTI Media have partnered to install a state-of-the-art LED SkyPanel digital display 80-ft. above the Murrieta Auto Mall in Murrieta, California. The dynamic digital signage brings a brand new look to the overall sign structure, adding dazzling LED graphics and bright saturated colors. In addition, the new sign is a far more effective marketing vehicle for the auto dealer, as it brings ease and convenience in changing advertising messages and promotions via the digital display.
“We’re very excited about the capabilities of the new LED sign,” remarked BMW of Murrieta owner Boris Said. “What we had for the last decade was a sign that looked like 100 watt light bulbs that you screw into a lamp. Now with the LED SkyPanel display from ADTI Media, we just have the capability to do so much more.” That includes targeting different messages and sponsored deals during different parts of the day to reach different types of driver audiences.
BMW of Murrieta offers car customers a dazzling new variety of new and used BMW cars and SUVs, including the BMW M3, X5, and the Z4. With this luxury range of autos, owner Said offered that it made sense to have a sign that reflected that luxury with potential BMW buyers. He added that the main thing the business was looking at was “the digital technology and the incredible clarity of that display.” An added bonus was that the City of Murrieta also gets to offer its civic and event messages on the sign as well.
ADTI Media develops and manufactures innovative large outdoor LED display systems for on-premise messaging, entertainment venues and outdoor advertising. These systems provide high performance levels in the areas of brightness, image quality, energy savings, installation flexibility and durability; all at an affordable price that makes it easy to convert static signs to digital or upgrade existing digital signs.
“We’re thrilled to partner with BMW of Murrieta on our SkyPanel LED display,” said Greg Littlefield, ADTI Media’s Vice President of Sales and Marketing. “We think that dynamic digital signage is truly the next big thing for businesses and auto dealerships. These displays can offer far more in the way of graphics, colors, messaging and co-sponsored promotions. The lightweight, weatherized LED signs offer lower costs and more energy efficiency to customers.”
For more information on the ADTI Media SkyPanel digital display, visit http://adtimedia.com/#skypanel to learn more of its product features and competitive advantages for businesses. To research your next BMW auto, visit http://www.bmwofmurrieta.com/.
Article Source: ADTI Media