In the traditional retail setting, a store’s look and feels have a huge impression on potential customers. Brick-and-mortar stores spend thousands of dollars to arrange and design their interior spaces, and statistics show that this is money well spent because the experience of being inside a retail location affects sales. There are even experts in retail interior design who devote themselves to mastering basic store design features in order to effectively arrange brick-and-mortar spaces.
ECommerce doesn’t have a physical space, but an online storefront has a very similar purpose and effect on shoppers. When it comes to eCommerce, the look and feel of your website mimics the interior design of a retail location, which is why the role of your Shopify designer is so important. Just as brick-and-mortar stores engage interior designers, web stores can look to experts in layout, color, and design trends to create their shop.
Surprisingly, many of the design principles employed by interior designers translate to the online stores created by a Shopify Designer. While other trends may change, these basic concepts remain a steadfast part of any good design.
Building Balance on Your Site
Balance is essential to a good website. Balance refers to the amount of heavy elements and light elements that are used on your webpage. Heavy elements are those that are dark or large, while light elements are small or light. Creating the right balance of these two complementary elements not only makes the site visually appealing, but it can help with user navigation.
Building a website with good usability is just as important as appearance when it comes to making sales. Therefore, a good Shopify designer takes note of where these two pieces of web design intersect to work together.
Upping the Ante with Emphasis
Emphasis is a design concept that grew out of related concepts in art and design theory. Artists understood that specific colors offset each other and, in a sense, highlight one another. This technique is fantastic for drawing attention and focus to a specific part of a page or interior space. When it comes to web design, contrast in color allows the web designer to direct a customer’s attention to useful parts of the page.
Emphasis, though, is a step beyond contrast. It consists of highlighting certain elements on a website through the use of size, typography, color, and shapes together, all of which can help move a shopper’s eye to a specific point. For instance, this technique can be used to showcase the checkout button on a product page or draw attention to new merchandise. However, the most important point to remember about emphasis is that if overused, it defeats the purpose of applying the concept at all.
Ensuring There Is Unity
Finally, unity is a design term that refers to how each component of the design relates and adds to the overall concept. If you think about a painting, unity refers to how every brushstroke adds up to make the image. In order to create a satisfying piece of art, you need to consider whether every individual stroke adds to or detracts from the whole.
However, there is a second layer to the concept of unity. Art theory proposes that the human brain naturally groups small elements into categories. When we look at a website, for instance, we look at it as a whole and then as sections. The more appealing, organized, and logical these groups are, the better.
Looking for a Web Designer?
At 1Digital Agency we take the building blocks and basics of web design and formulate them into fantastic websites for eCommerce. We utilize years of experience as Shopify designers to create websites that work to bring eCommerce companies even greater sales. Discover the right design for your brand with 1Digital Agency.