The functionality of e-commerce websites is largely determined by the number of plugins that are installed. While too many plugins could slow down the website, having too little plugins could hurt the overall functionality of your website. Therefore, here is a list of the best types of plugins all e-commerce websites should use to their advantage:
Live Chat Plugin
Good customer support is crucial for offering the best services for online shoppers. Live chat will be a feature your customers would look for when choosing a shopping site. Therefore, your online store absolutely must have a plugin or an extension for live chat support. Most CMS platforms do have this feature. For example, Magento 2 has the superb Zopim Live Chat plugin that allows customer reps to immediately send responses to live chat queries. Zopim is wonderfully fast and well built. Depending on the CMS you use, choose a great live chat plugin.
Security Encryption Tool
Cybersecurity is one of the most prominent concerns among online shoppers. E-commerce websites, therefore, should be able to ensure that all transactions are highly secure. Your online shopping site will require an encryption plugin for this purpose. There are plugins that create SecureXML gateways for online payments that keeps data safe from dubious entities. Therefore, don’t wait to install an encryption tool.
Does your e-business have an email newsletter or a brochure that customers can sign up for? If so, equip the website with an add-on tool that can compel customers to register. Email subscribing tools can also increase traffic to your website in the future.
If you shop frequently from sites like Amazon and eBay, you may have noticed that some product descriptions come with a digital zoom tool. Your e-commerce website, too, can enjoy the perks of having a zoom tool. This is a plugin that you can easily install without much effort. Choose a zoom plugin that works well with mobile responsive layouts.
Product Review Tool
Obviously, most e-commerce website owners prefer to have a product review tool installed on their site for each description. Customers will be looking at product reviews when making pre-purchase decisions. Review plugins are just easy to install and remove than coding one from scratch. Therefore, make sure your e-commerce website also includes a review tool.
Would you like to provide site visitors with important updates related to the products? If so, use a plugin like Advanced News Pro to offer shoppers a real-time feed of important updates. It may not suit all websites, but depending on the nature of your products, the site may experience an uptick in visitor numbers with a tool like this.
Use a speedy and reliable plugin to show site visitors video testimonials and product trailers that would boost purchasing decisions. Use a plugin that allows the webmaster complete control of how videos are displayed.
If you do your research right, you will be able to find a number of branded plugins that offer the functions described above. Make sure you only use the necessary plugins at all times to prevent clutter.