With the dawn of mobile devices and incorporation of them into people`s daily lives has brought about significant changes. Mobile has become a device for many people in this digitally driven age. With the advancement of technology, most people access information and services through their cell phones. Studies reveal that 85% of people agree that mobile devices are a central part of everyday life. Mobile web usage has dominated desktop usage since 2015 and an average user engages with their mobile devices at least 200 times per day. Thus with mobile devices taking over the place of PC, it is very important for businesses to have a mobile friendly website.
Reasons to make your website mobile friendly
Popularity of mobile internet – Research from advertisement networks say that most internet traffic of about a whopping 60% comes from mobile devices and the amount of shoppers using mobile devices have gone up by 35% in 2014. With your business not having a mobile friendly website, will prove to be very costly as a lot of users cannot view your site, and you will lose a lot of potential clients or customers. So reach your customer base through a mobile friendly website.
SEO – Having a mobile friendly website is good for SEO. Google began giving preferences to mobile optimized sites in mobile search results in 2015. Google prioritizes companies having mobile friendly websites over those not in mobile searches. Mobile friendly website brings with it several key advantages and one is improved visibility in search engines.
To increase your visibility to your customers, have your website mobile optimized. You can hire web design companies in Dubai who cater to your specialized business needs.
Increasing Mobile Users – Google has stated that more Google searches are taking place on mobile devices than on PC`s. Consumers using their Smartphones use their time on research while making purchases and make quick decisions. People are browsing and searching more and more with their Smartphones due to its ever improving mobile technology making searches easy and fast.
If you are not catering to your business website to meet your customers’ needs and behaviors by having a mobile friendly website and offering an engaging mobile experience which is easy to navigate, then that paves way for the removal of your business from the online competition within your business niche.
Reduce your Bounce Rate – You will face high bounce rate if your website is not mobile optimized and user friendly. With a user friendly mobile optimized website which is east to read and navigate, visitors are likely to stay longer on your site and your bounce rate will reduce. When visitors spend more time on your site, the chances of them purchasing your products and services are high.
Mobile Shopping is taking Over – Many consumers are buying online with an online retailer with a mobile friendly website. This makes it very important to have a mobile optimized website. Studies reveal that many purchases made online through mobile are impulsive and quick, in other words, mobile purchases are impulse driven.
For all your mobile web development, SEO service in Dubai, you need to hire the web development, digital marketing company who will deliver a powerful responsive website with best user experience, of top quality website design, cost effective, mobile friendly websites fully optimized for mobile devices and tablets, aiming to grow your business.