2XL Furniture & Home Décor and Swiss-Belhotel International, in collaboration with Behind the Scenes, presented a special award to Fabidha Safar Rahman, the winner of ‘Meylas 2XL Interior Design Challenge’, at the Arabian Travel Market (ATM). Fabidha who is member of in5/DDFC, had won the competition to decorate the VIP room of Swiss-Belhotel International’s stand at ATM working with the latest range of 2XL products.
Fabidha had chosen a modern style with a neutral yet inviting colour palette. The space conveyed luxury and hospitality with the use of soft and tactile materials. The harmonious use of grey colours in the room echoed the brand’s identity and allowed the red in the logo to stand out.
Laurent A. Voivenel, Senior Vice President, Operations and Development for the Middle East, Africa and India, Swiss-Belhotel International, said, “We were delighted to collaborate with 2XL Furniture & Home Decor and Behind the Scenes in this unique project and very pleased with the work of Fabidha who not only demonstrated great design acumen and skills but also showed suberb understanding of our brand.”
According to the organisers, the objective behind the initiative has been to bring to the fore talented local designers who can play an intrumental role in the hospitality industry and the ATM, which is the largest travel and tourism trade fair in the Middle East, provided the perfect arena to present them.
Amit Yadav, Head of Marketing at 2XL Furniture & Home Décor, said, “At 2XL we are always eager to provide opportunities to talented young designers and promote their creativity and ‘Meylas 2XL Interior Design Challenge’ was a step in that direction. We are glad, it has been a great success and Fabidha met the rigorous design requirements with her creativity and expertise to win the challenge. In the coming months we plan to roll out more such initiatives.”
Mohammed Salem, Manager for Behind the Scenes said, “Behind the Scenes is a platform established in 2015 under His Highness Sheikh Mohammed bin Rashid Establishment (SME) specialty in Media production services, event management and exhibitions. Our aim is to provide emerging talents an opportunity to develop themselves by connecting them with local business establishments. We were very pleased to partner with Swiss-Belhotel International and 2XL Furniture & Home Decor, in this unique venture that has allowed one of our members to display her talent and skills at the ATM.”
Fabidha, who is a Co-Founder and Design Director at Design Matter, stated, “I am honoured to be recognised on a platform such as the Arabian Travel Market and really grateful to Swiss-Belhotel International, 2XL Furniture and Home Décor and Behind the Scenes for giving me this wonderful opportunity. It has been a very interesting project and I am very keen to do more work in the hospitality sector.”
For media contact:
EVOPS Marketing & PR
Mob: 00971 50 6975146
Tel: 00971 4 566 7355