Initially, when there was no social media, only the webmasters and writers have the access to mold the flow of information on the internet. Whereas now every individual who is a part of the discussion may contribute to it. Social media creates a bigger and smarter community where you can connect with your potential user base and improve your sales with strong connections. Here are some tips if you are planning to use social media as a tool for increasing your sales and web presence.
1. Generate user-friendly content: Although we all know the advantages of search engine friendly content on the internet but in order to increase sales via social media, you need user-friendly content. In simple words, it means the content shared and created by your audience during offers and online contests.
2. Create your brand presence on multiple social sites: If you create your brand profiles on multiple social sites then there is a high probability of getting an appropriate audience for your business. You have better chances to interact with clientele on social media as it gives a large space for discussions.
3. Keep regular updates on social sites: Most of the businesses revolve around seasonal offers, discounts, and incentives. Through the medium of social media, you can easily maintain the flow of updates of your products and services. With a library of regular updates, you can easily grab the interest of clientele.
4. Boost creativity with multimedia: More than 70% of buyers make a purchase after visiting the social pages. So if you are planning to use social media for promotion of business, be sure with creativity. People are often fascinated with visuals and audios with good content so keep adding multimedia on your social sites.
5. Set up an easy buy button: Generally, social media driven sales are more effective so, set up an easy buy option for your buyers will be advantageous. Instead of multi-step options, keep simple buy button on your sites so that people easily make an access to it.
6. Get in touch with timely conversations: For better servicing, you need to have a good connection with your audience. More you know about your audience taste, better marketing strategies are made. Social media is a great platform to connect so keep a finger on customers’ queries and get in touch with chat apps there.
7. Be sure about your goal and audience: Before jumping to strategies and marketing, you need to think about your goal and audience first. For example, either you want to engage with existing clientele or want to target a new audience on your sites. In case, you are failed to do so then your success graph will fall a little flat.
8. Keep the focus on social media optimization: Keep one thing in mind you never get rid of optimization. SEO is a driving force of content writing whereas SMO plays an important role in social media marketing. Never forget to leave your social account without optimized profiles through images and keywords.
9. Mark your attendance: All efforts go into waste if you don’t mark your attendance on your sites. All you need to integrate your site with social media accounts like Facebook, Instagram, Twitter and more so that every individual comes across your sites become your follower on social sites.
10. Don’t be afraid of taking risks: There are multiple social sites so you have to do small homework before selecting your social platform. Don’t be afraid of attempting new things and do your own research for finding the pros and cons of the platform. Based on your research, put your social ads on the best platform.
Atul Chaudhary is the founder at 1Solutions, a web services company based in New Delhi with core expertise in WordPress Development, Social Media and Digital Marketing. Atul is a keen follower of the latest trends in the digital world and writes on myriads of topics including SEO, Social Media and Email Marketing.