Social Media Optimization (SMO) is a tool that can make or break a brand. The word social media has gained a lot of attention over the past few years. It has become a platform where people not only socialize, but interact with the brands that they love. SMO allows brands to retain loyal customers and reach out to people that can potentially turn into customers. That’s why a smart SMO strategy will create a bigger name for a brand and help it beat its competitors.
Social media sites are full of graphics, colors and videos to attract prospects with more than plain text. This is one of the biggest advantages of social media networks for businesses. People are not very attracted by words. They need something creative, colorful and eye-catching. That’s why brands need to catch customers’ attention by adding attractive images to their pages and channels. High quality images and photography has made Instagram as popular as it is and that’s the reason brands should use them too. Uploading images and striking up conversion threads is a good way to go. No one likes to read plain and boring text and that’s exactly what brands need to learn. SMO revolves around getting more likes and traffic on a certain content. More visitors and a high viewership simply means that people are looking at your products.
Using Relevant Hashtags
Millions of people are using hashtags on their pictures, posts, status, videos, etc. Hashtags have become extremely popular in such a short time and have become a major trend in the social media world. Brands can make use of hashtags to gain more viewership. Hashtags are the best way a brand can bring a wide audience to its posts or products; but keep in mind that they need to be relevant. If you own a cosmetic brand then using hashtags with keywords such as #lipstick, #makeup, #makeover, #mascara, #beauty, #feminine, etc., will move people of interest to your posts. Hashtags will get you a high viewership and more followers as well as increase your likes, shares, and comments.
Reach-Out to Your Customers
Reaching out to your customers and target audience is not an easy task, but with the help of social networking sites like Twitter and Facebook, many brands have connected to its customers. Connecting and engaging your audience will create a good image for your brand. If you have a Facebook page where you announce competitions and give coupons and gifts to your customers, there is a high chance that you will get more people to visit your page. Word-of-mouth advertising is one of the biggest tools for brands that want to reach-out to new customers. If a brand tells you that its products are reliable, you are less likely to believe it. But when one of your friends uses a certain product and recommends it to others through a Facebook status, more people are going to believe it. That’s why engaging with your customers and offering them something extra will gain you a lot more customers.
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