Gone are the days when press releases were used only to notify the press of noteworthy events. Nowadays, press releases have become an important SEO marketing tool. They are used to get the attention of media personnel as well as potential customers.
Here are some tips that can help you make the most out of this recently developed online marketing tool:
Pre Writing Stage
Before you start writing your PR, make sure you know answers to the following questions:
• Who is your target audience?
• What is the subject of your press release?
• What is the unique selling point of your press release that is going to push the reader to visit your website?
• Why are you writing this press release? Is it to notify the audience of an important event or is it just to attract web traffic?
• What is the best forum to publish your press release? Where will it get the maximum number of hits?
• What is the best time to publish your press release?
Use Audience-Friendly Tone
In the case of a traditional press release, the target audiences are normally media personnel and news reporters. However, the same rule does not apply in case of an SEO PR. Since this PR is written for marketing purposes, you must keep your target audience in mind. Make sure the tone used while writing is appropriate to the prospective audience.
For example, if you operate a toy manufacturing company, then your SEO PR must be written in a language that is suitable for the kids, teens as well as for their parents. You should keep a light yet funny tone with simple vocabulary. On the other hand, if you are an investment house and your target audiences are most high net individuals and financial analysts, then you should use formal and professional language.
Do Not Forget To Proofread
This tip applies if you are writing a PR yourself and not having it written by a professional PR writer. Be sure to have your press release proofread by an expert writer and then by an SEO professional. Moreover, if possible, have it read by a sample of your target audience. This would help you analyze how your work would be perceived by the real potential audience.
Keep a Check on Backlinks
Backlinks are an important part of SEO press releases. The rule of thumb says that you should use at least one backlink per press release and maximum three if the press release is lengthy.
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