Every small business is looking for economical SEO in Australia but most business owners forget to remember that some companies offer cheap and outdated SEO tactics. These tactics range from harmless and ineffective SEO tactics to devastating tactics that could get you banned by search engines. Search engines have changed a lot in the way they rank websites and some tactics that used to work are no longer effective.
Link and article directories
Today, link directories are useless with the exception of niche-specific and high-quality directories that follow editorial guidelines. Before search engines became so effective and powerful as they are nowadays, link directories served as a way of categorising websites so that users could find what they were searching for. Since link directories did not provide any value to users, search engines started ignoring many of them and they lost their effectiveness. They eventually became a toxic dwelling point of low-quality links that could make your website penalised.
On the other hand, article directories are worse. They started off as a way of sharing brilliant insight with people while earning links but the tactic was abused. Marketers started using software to spin their articles and submit them to numerous article directories at a time. Just like link directories, article directories started to get filled with the content of low quality and reached a point they provided users with no value at all. Some marketers still used them for easy and fast links. As you search for a cheap SEO company in Sydney NSW, you should find a company that avoids link and article directories.
Exact match domains
Exact match domains were useful for a while because they became the short-cut for SEO. It was easy to throw up a small site on an exact domain and gain ranking faster than branded or traditional domains. This could be in weeks and even days. EMD domains involve matching your domain with the keyword phrase you are targeting. However, EMD lost its power quickly when Google adjusted their algorithm.
Nowadays, domains that match with the keyword you are targeting have the potential of ranking as well as other domains but there is also a high potential of being flagged as spam.
A link to another site is viewed by search engines as a vote for that site. With reciprocal linking, markers vote for each other to manipulate the linking practices. However, this led to some marketers linking websites that don’t relate to each other at all. This tactic is not effective today and can even harm your business if you link your website to a low-quality site.
Flat URL architecture
A flat URL structure (http://domain.com/page1) makes it hard for search engines to know the hierarchy of your site because all the pages on your website are treated with the same importance level. On the other hand, a nested URL structure (http://domain.com /topic1/page1) communicates clearly the importance of every page within your site in relation to other pages within your site. If you hire an economical SEO Australia, these are some of the first things they should do for you.