As a website owner, you must be using different strategies to engage your audiences. It does not matter whether you own a simple blog or a large e-commerce store, boosting engagement and expanding your reach are the keys to success. How do you know whether a tactic is producing results or not? Analytics provides us with a tool to gain insight into our audience’s behavior and its interaction with our websites. Here we are discussing some of the best WordPress Google Analytics plugins to install on your interface. Google Analytics is the most popular solution that is being used by numerous website owners to track and monitor their traffic. These plugins help in using the service and viewing the reports in a simplified manner.
One of the most widely-used tools in this domain with over 2 million active installations, MonsterInsights is a robust product. It helps in setting up Google Analytics on your website in just a few minutes. The product provides an in-built dashboard so that you can access all reports without leaving your WordPress control panel. Google’s service can be complicated for new users and therefore MonsterInsights offers customized reports. You can choose to get reports related to your audience, behavior, content, forms, etc. The product has an e-commerce tracking feature for monitoring customer behavior across a virtual outlet.
Did you just convert PSD to WordPress theme and activated Analytics on your new website? Are you finding it hard to consolidate the information provided by the service into meaningful insight? Then Analytify is the right product for you. It is a freemium plugin which eliminates the need for adding the tracking code manually. It has an efficient dashboard which provides a quick overview of the vital statistics related to your interface. You can learn about the number of visitors, page views, bounce rate, etc. in just a glance. The solution also provides detailed information separately about every post, page or custom post type.
Boasting of impressive figures of over 1 million active installs, ExactMetrics is a popular product. It was earlier known as Google Analytics Dashboard for WP. The tool provides real-time details of the number of visitors, their sources, and acquisition channels. It displays overall statistics for the entire website. With a simple click, you can switch to see the information related to a specific post or page. Users can access statistics based on browsers, operating systems, devices, screen resolutions, and even mobile brands. They can also set permissions to let other users view the reports.
4. GA Google Analytics
GA Google Analytics is one of the best WordPress Google Analytics plugins which is available in free and premium variants. The tool lets users add the latest tracking code in the header or footer of all the pages of their website. Users can enable some extra features like display advertising reporting and IP anonymization. The product has a beneficial feature which when activated blocks the tracking of admin users. This helps website owners as they can access accurate data without fearing it being corrupted with their own activities. The premium variant of the solution offers an opt-out box in the frontend which visitors can use to exclude themselves from the analytics data.
5. WP Google Analytics Events
The WP Google Analytics Events plugin is a handy tool to track events on your interface. It sends an event to the Analytics service when visitors reach a defined point of interest on a page. Form submissions or clicking of buttons will also trigger the plugin. This helps website owners in getting more in-depth knowledge into their visitors’ behavior. They can track in-page navigation to see how users are interacting with vital elements. The product is useful in assessing the performance of your lead-generation instruments like contact forms. It can also be used to evaluate the effectiveness of various call to action buttons activated on a website.
6. Enhanced Ecommerce Google Analytics Plugin
The WooCommerce plugin of the CMS is one of the most popular e-commerce solutions in the world. People interested in monitoring shoppers behavior on their WooComemrce stores can use the Enhanced Ecommerce Google Analytics Plugin. The tool provides four different reports related to product performance, sales performance and shopping and checkout behavior. It can be used for tracking events on category and product pages apart from the homepage. Store owners can display an option to opt-out of the monitoring process to their shoppers. They can also enable IP anonymization and set their own currency preference.
7. Google Analytics by 10Web
Another freemium tool that you can use to leverage the full potential of analytics is Google Analytics by 10Web. The product will provide all reports right in your installation’s dashboard. You can view all the details of a post on the page itself. Users can set and manage goals from their dashboard. They can also access their Google Ads tracking statistics in the same control panel. Users enjoy full control over the choice of metrics and can configure the settings to receive notifications whenever the metrics reach the highest or lowest points.
The tools mentioned in this list will help you in managing your Google Analytics account efficiently and gain valuable insight into your visitors’ behavior. You must hire a WordPress developer if you do not possess enough technical knowledge for integrating the solutions with your website.
Brandon Graves is an expert WordPress developer working with HireWPGeeks. He has an excellent command on how to deal with different WordPress issues easily. HireWPGeeks is a leading WordPress development agency which has successfully helped more than 1500 clients in over 28 countries. One of the best places to hire WordPress developers, the firm has a handpicked team of over 75 seasoned WordPress experts. Its WordPress customization service team has created highly-personalized websites, themes, and plugins for a wide range of clients belonging to diverse industries.