It is very common for new brand owners to struggle with finding an accurate brand name. But this struggle then leads them to not doing enough research and they end up with a name that has no correlation with their brand’s offerings, values and propositions.
The importance of this small decision should be realized. Do not ponder on the complexity of it. Know that the technological advancements have made it possible to bring ease in the selection of a credible hosting provider and a website domain name. Follow these steps to effectively select a brand name.
1. Find keywords related to your brand
Keywords for your brand name? Well that does a bit confusing but since you are looking for a search engine optimized brand name, you would have to look for relevant keywords. You could own an ecommerce store or a digital marketing firm, jot down all the keywords you find at once. Then once done, analyze the list and only extract out the keywords that are more optimized.
#Domain name generators are useful when you are going through the dilemma of finding the perfect domain name. Each domain generator works differently. Some tend to ask you about the values of your brand or some ask for keywords. Choose one that asks keywords and a list of domain names will be quickly generates. Then simply look for a domain provider in Pakistan and purchase the keyword of your liking.
3. Domain name selection
Now that you selected the keyword and head toward a domain provider to purchase it, the process is still not done. You have to consider a few things before you make that final selection. Know that haste makes waste. Do not be too impatient with your decision. Think clearly and analyze why you chose that certain domain name. Is it reflecting the values you have thought for your brand? Will it sustain in the long run of maintaining your brand image? All these questions should have accurate answers.
4. Domain name registration
The selection process is time consuming but worth it. The domain name you choose will stick to your brand’s persona forever and changing it will not be a favorable choice. You will register the domain from the hosting provider you selected the name. Some providers do offer free registration but for utmost reliability, it is better to purchase the domain rather than opting for a free name. Or you can simply select a hosting plan that has a free domain name registration with it.
Taxing process, agreed. Yet it is to be learned by every to-be brand owner out there. The importance of a domain name should be realized before making a purchase. Do let go of the thought completely if you think you are not ready to embark on the journey of owning a credible brand. Just pay heed to the four steps mentioned here and you will certainly end up with the domain name of your liking.