Mysk by Shaza took part in the ‘Three Minute Pitch’ at the Saudi Arabia
Hospitality Investment Conference (SHIC) in Riyadh on 21 January.
Noelle Homsy, Development Manager of Shaza Hotels, delivered a
highly-acclaimed presentation, showcasing Mysk’s enriching
transformational experiences infused with cultural connections.
on the concept, she stressed, “Today, travellers want experiences that
transform them, they want to travel to learn something new; but most
importantly, they want to embrace the local culture. With Mysk, we are
creating immersive experiences in extraordinary locations. We are
offering travellers the opportunity to discover the local culture
through intimate, holistic and authentic experiences that are tailored
to their needs.”
A member of the Global Hotel Alliance, Shaza is becoming a leading player in transformational lodging in the Middle East.
stated, “We are reimagining experiences and taking them to the next
level. For example, at our Kingfisher Lodge in Sharjah, guests can take
part in beach-cleaning initiatives. This not only brings great
satisfaction to the guests during the experience, but stimulates
positive change that extends beyond their stay.”
recent reforms and widespread investment in Saudi Arabia’s tourism
sector are driving demand for a new generation of hotels and Mysk by
Shaza is ideally suited for the market given its innovative concept.
said, “The new tourism strategy of Saudi Arabia has opened the doors
for the world to discover the amazing nature and heritage of the
Kingdom, and this represents a massive opportunity for us to develop
transformational lodging in various areas of the country.”
Hotels has operated in the Kingdom with great success since the launch
of the group’s first 5-star property Shaza Al Madina and thereafter
expanded to Makkah, Riyadh and will soon be in Jeddah.
About Shaza Hotels
Hotels is an international hotel management company comprising of two
unique brands: Shaza in the luxury segment, and Mysk in the upscale
segment. The brands are characterised by their dedication to offering
true Arabian hospitality inspired by the traditions and culture of the
Silk Route and reflected by a contemporary Middle Eastern style décor
and serene ambiance that is appreciated by the most discerning
travellers. Shaza is a member of the Global Hotel Alliance (GHA).
About DISCOVERY Loyalty
memorable trip demands more than a comfortable stay. DISCOVERY, an
award-winning global loyalty programme, provides 16 million members
recognition and perks across over 570 hotels, resorts and palaces in 78
countries. Elite members have the opportunity to immerse themselves in
local culture through Local Experiences, distinctive activities that capture an authentic taste of each destination. For more information, visit discoveryloyalty.com
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