LEVA Hotels & Resorts has signed an agreement with the Golden Group Holding to manage two superb hotels in Muscat. It marks the debut of LEVA Hotels & Resorts in Oman. While the 85-room Safeer Continental Hotel will be reflagged as a 4-star LEVA Hotel, the 61-keys Safeer Plaza Suites will be operated under LEVA’s 3-star EKONO brand.
the announcement, Sheikh Salim bin Ahmed Al Ghazali, Chairman, Golden
Group Holding, stated, “We are delighted to welcome the LEVA and EKONO
brands to Oman and believe these are the perfect fit for our properties.
It will allow us to diversify our brand portfolio while offering a new
experience to guests.”
Mr. JS Anand, Founder and
Chief Executive Officer of LEVA Hotels & Resorts, said, “We are
proud to collaborate with the prestigious Golden Group Holding and
thrilled to launch both LEVA and EKONO brands in Oman with two fantastic
hotels. Being a young hospitality group, it is a momentous milestone
for us and will bolster our expansion across the GCC. We are confident
the signing of this strategic agreement will open unprecedented
opportunities for us as we see enormous potential for growth in the
country in the upscale and mid-market sector.”
the properties will offer business and leisure travellers a unique
hospitality experience with a great value. Mr. Anand revealed, “Though
the hotels are still in great condition, prior to rebranding, the rooms
and facilities will be fully refurbished to maximise the appeal. Our
plan is to create inspired and thoughtful spaces in keeping with the
LEVA spirit to connect with modern travellers.”
two hotels enjoy outstanding location within walking distance to each
other in the Madinat Al Sultan Qaboos district merely 15 minutes away
from Muscat International Airport, 10-minute drive from Sultan Qaboos
Grand Mosque and Royal Opera House Muscat. The famous Qurum Beach and
Muttrah Corniche are also in close vicinity to the properties.
has distinguished itself as a unique tourism destination with a wide
range of responsible, eco, cultural and heritage attractions on offer.
Tourism arrivals to the country are expected to increase at a Compound
Annual Growth Rate (CAGR) of 5 percent until 2023 to reach 3.5 million.
This growth is supported by the recently opened Muscat International
Airport expansion as well as strategic investment from the government as
it turns to tourism to diversify its income streams. Hotel supply in
Muscat is dominated by the upper-midscale segment of the market, with
4-star properties currently accounting for 32%, 5-star properties
accounting for 24% and 3-star properties accounting for just 14%.
Connect with LEVA Hotels & Resorts on @LEVAHotels #LEVAHotels #LEVAHotelsAndResorts
About LEVA Hotels & Resorts
Hotels & Resorts is a dynamic lifestyle hotel brand uniquely
positioned in the upscale and midscale segments offering a fresh
perspective on hospitality. It attracts travellers who want to be
immersed in vibrant spaces while enjoying world-class comfort and
engaging service at affordable price points. Derived from the Latin word
‘Levatio’ meaning ‘comfort’, LEVA Hotels & Resorts boasts a unique
portfolio of 4 complementary and well differentiated hospitality brands
aimed at delivering greater value to guests with a balanced lifestyle
and solid return on investment for owners. At every level, LEVA is
focused on the essentials that turn the mundane into memorable. For more information visit www.stayleva.com
About Golden Group Holding
Under the leadership of Sheikh Salim Ahmed Al Ghazali, the Golden Group Holding LLC operates several companies across sectors as diverse as oil and gas, logistic services, construction, interior, investment, real estate, hospitality, travel & tourism, and commercial agencies.
Group is a key player in the hospitality industry in Oman, with a large
portfolio of hotel ownerships and developments throughout the country.
With tourism flourishing in Oman, Hospitality is a key industry with
growth opportunities years to come. For more information, visit www.ggcoman.com
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