This year, 2020, is a wake-up call for beauty professionals. Health and safety practices must be reintroduced, reemphasized, and reinforced if the beauty industry intends to thrive and survive. This wake-up call for all beauty professionals in the time of covid-19 crises around the world
Clients trust us but when they return to our salons to receive services, they will be expecting things to have changed, whether they say it or not. They will be expecting Professionals to take their health and safety much more seriously. They will be expecting new protocols, new procedures, and a more professional attitude in the way you provide services and in the way you conduct your business.
Therefore, Professionals, it is time to get it right, your opportunity to hit the reset button, and rebuild your business on what this profession is built upon and that is protecting the health and safety of the clients you serve. No longer are the days that clients will “trust” that you are keeping them safe, you will have to prove it. Your skills and talents will no longer define you as a professional. Your ability to exemplify the highest health and safety practices, at all times, is what will be the standard of professionalism is required.
Let’s dive into how to thrive, let’s address the many aspects of the best salon culture that we must change first:
Look Around, What Your Clients See
In Our industry, some of the workspaces, our salons were a mess, a hot mess. Many looked like someone threw a bomb inside and blew them up. Stuff was just everywhere, dirty and cluttered. Yes, I said it and guess what, clients saw it too. Look around, your clients saw trash cans those personal belongings, they saw your food, your food containers, your water bottles, your car keys on your station. They saw that you have no sense of organization. They saw the products with the price tags still on them and you wondered why they wouldn’t pay more for your services.
Your clients saw those dirty baseboards that you have never cleaned. They saw walls that hadn’t been painted since you opened 5 years ago. They saw spots and stains on your floor because you hardly ever mopped. They saw all the stains on the towels that you kept washing over and over again. Clients saw the dust on the ceiling fan that you wouldn’t take 5 minutes to clean. Yes, that ceiling fan that keeps circulating dust everywhere in the room. Look around, what your clients see.
Look At Your Personality
Your clients were even looking at you too. Yes, they like you, but you can believe they are looking at you from head-to-toe. They noticed that you needed a haircut and they noticed whatever that was underneath your nails. They noticed that rash on your bottom lip. They noticed that your individual lashes were missing some hairs. They noticed your entire outfit and guess what, they smell you too. (But let’s not talk about body odor.) Oh, but your breath, they can smell that too. They are “paying” attention to your every detail and honestly, that is part of what they are paying for.
Look What Your Clients Smell
What is that smell in your salon? Clients opened the door and they were immediately hit with it. What is that smell when you are flat ironing? What is causing that smell? Is that your lunch they smell too? Did you put something in the microwave that you shouldn’t have?
Clients smell everything. And sadly, we weren’t taught about proper ventilation, air quality, or airflow. We don’t know much about the chemicals in the air inside of our salons and the chemical combinations that are toxic. But we do know that after days and days and years and years of being exposed to “something in our salons, something is wreaking havoc on our health.
Yes, ventilation can be expensive but ventilation is necessary. Not only will proper ventilation address the concerns of the day-to-day air quality in our salons, investing in ventilation would build client confidence and demonstrate that we are going above and beyond to keep them
Look What Your Clients Feel
When your clients come to see you, they deserve your undivided attention and your job is to set the mood, not kill the mood; check your emotions so that you can meet your client’s needs. Get your feelings out of the way. If they had a rough day, they may just want to relax. If your client is feeling down and needs a shoulder to lean on, that is a part of your job. If they are happy, you get a chance to be even happier with them. Each client will bring you a different mood and your job is to positively meet them. If your client is in a good mood, that is great! Join in and enjoy the positive energy flow that is around you. This positive energy could carry you throughout your entire day and when the next client comes and if they are not in a great mood, you have your own good energy stored up. Share your good energy with your clients and keep filling yourself with good energy throughout the day. Professionals, we are special people, chosen to make others look good and feel good.
Look Around Sanitize, Disinfect and Sterilize
Yes, we know to sanitize and disinfect our work areas, our tools, and our implements but not many of us have ever sterilized anything. Sterilization is the complete elimination of all microbial life, including spores, and investing in an autoclave could not only increase client confidence but could yield some extra profits, as most clients won’t mind paying a bit more to be safe.
Our clients must now see and know that we are going above and beyond. They must see you sanitize and disinfect your station (and your client chair), the shampoo bowls, the dryers, and EVERYTHING they would come in contact with… Clients need to see and know that everything is clean and if they don’t physically see you clean, create a protocol, a system that signals to your client that this area, this tool, this implement has been cleaned and disinfected just for them. For each client, you could package tools and implements in individual packets or bags. This would be a great indicator to your clients that the tools and/or implements that you are using are sanitized and disinfected.
So to conclude that the foundation of our industry is built on health and safety, Professionals have been trained for such a time as this. Our problem with practicing health and safety prior was, we had either forgotten how to do most of what we were taught, or we were too busy or some of us were just too lazy, nevertheless, here is how we should build upon our current practices when we return to work post lockdown, I hope all the tips sound reasonable to you given in this article. Check out the best hair rebonding in delhi post lock down.
Shikha is damn good hairdresser, she is committed to learning the ins and outs of several techniques that she use as per the clients requirements of the hair style, very creative having good communications skills that is very important in this industry. She is a part of Hair Rebinding Studio more than 5 years.