Hashtags, especially, top Instagram hashtags,can be an effective means of growing your engagement and following on the platform. This article offers the foremost tips for optimizing your hashtags to grow your engagement and reach your target market.
Hashtags, especially, top Instagram hashtags,can be an effective means of growing your engagement and following on the platform, but the platform’s best practices always keep changing. An excellent hashtag strategy for Instagram does not only reach a lot more people – it reaches ‘the right’ users for your brand or business. This article offers the foremost tips for optimizing your hashtags on the platform to grow your engagement and reach your target market.
1. Check your hashtag analytics
Looking to see the performance of all hashtags you have used in the past could be an excellent means of deciding the tags to reuse in the future. The insights feature of the platform’s native analytics tool keeps some of this valuable data – you can track the number of people who have landed on your profile according to the tags you have used. Besides, as you keep adding new tags, you will be capable of accurately tracking their performance for your content.
2. Try to enter into the ‘Top’ results category for your tag
If you have ever searched for any hashtag on the Instagram platform, then you have most probably noticed a ‘Top Posts’ grid at the topmost part of the results page. This feature used to be that you will see just the top nine posts for every tag on the platform’s mobile app, but thanks to recent updates, you are not able to toggle between ‘recent’ and ‘top’ posts when searching for a tag, especially trending Instagram hashtags (this is still only the top nine posts on desktop versions of Instagram).
3. Include your own branded tag in your profile
Thanks to a not-so-recent update, you are now able to include clickable hashtags (as well as usernames) to your bio on the Instagram platform, thus making it much easier and convenient to build a bio on the platform which, converts profile visitors into your website’s visitors. The greatest thing about this amazing feature is that it enables your bio to be even a lot more functional – you can utilize tags for all things from highlighting your branded content to promoting your community on the platform and announcing any new campaigns you might have on the platform.
4. Post your tags in the first comment
While having tags included in your posts on the platform is also among the best means of getting your posts before your target audience and boosting your engagement significantly, including just too many of them in captions can appear quite untidy (or at worst; very spammy). Rather, having your tags posted in the first comment is an excellent means of making your caption the greatest star of the entire show, without having to compromise any measure of the engagement you could obtain with the tags.
Hashtags, particularly top Instagram hashtags, when used most appropriately, can end up being the most powerful tools you can use for discovery – but they could also end up appearing spammy and hurting your Instagram account if you use them inappropriately. Use the ways that have been listed in this article to make sure that you don’t just use them rightly, but to also optimize them fully.
Everywhere on social media, content is being generated at unheard of speeds. Hashtags help you navigate the ever-expanding internet, and HASHATIT keeps you on top of hashtags.