Since 2010, Google has not failed to evolve its algorithms for ranking platforms in search results: Google Panda, Google Penguin, and others are algorithms developed by Google SEO analysts, thus aiming for good affinity in search results. Faced with these turbulent changes, SEO professionals strive to assimilate the instructions of the search engine monopoly. It is no longer relevant to focus only on the positioning of your website on strategic keywords! Nowadays, we must consider the user experience to gain the trust of Google this said that a whole series of marketing actions oriented towards targeted traffic must be implemented to ensure the success of your web SEO. Otherwise, you will be penalized without regret by Google if you continue to expand in poor quality back linking, publish content in plagiarism or other restrictions. Through this article, we will present you the top 10 mistakes to escape for a successful natural SEO:
Error # 1- Neglecting the impact of the published content
The analysis of plagiarism and the value of textual content by Google robots still persist with a view to satisfying the aspirations of Internet users. They regularly carry out searches on this search engine in order to access reliable, credible, and more original content, which is why you must follow the trend by taking care of its articles so that they are more informative and attractive to your target at all levels.
The best advice we can recommend to you is to put yourself in the place of these Internet users to find good ideas that answer their questions and how to present them so that they follow the reading of your articles even if they are long. Thus, you will have a good part of the traffic loyal to your site or even spokesmen towards their communities, given their satisfaction.
Error # 2- Wrong choice of keywords
The work on web referencing, apart from its typology, is based on the right choice of keywords, which will promote good positioning and, therefore, high visibility vis-à-vis the niche.
When we say a good keyword, it systematically refers to the one sought by the targeted Internet users, and to find them, we invite you to use the keyword planning tool of Google AdWords. A free and easy-to-use tool allowing you to have a group of keywords directly related to your activity with specific indications: monthly search volume and degree of competition (avoid keywords with strong competition).
Error # 3- Very slow web page loading
If the pages of your website are slow to load for the user, you despise the user experience, and you guarantee a fairly high bounce rate, which jeopardizes your SEO.
Google takes into account the loading time of your internet pages since a portion of internet users connect to a mobile device and/or have a low-speed connection.
To have a fast loading on its Internet site by the installation of images of light and compressed weight and to escape the scripts which weigh down the immediate access to the contents of the page.
If you have a series of videos, it is recommended to publish them on video sharing platforms like YouTube, Dailymotion, Vimeo, or others instead of doing it directly on the site, which will promote faster loading.
Error # 4- Ignore the internal mesh
We know the importance of net linking on the natural referencing of any internal site, but we must, in no case, ignore the creation of internal links between the pages of the same site. On the one hand, you simplify the access to the themes sought for your target, and on the other hand, you succeed in the internal optimization of your reference.
On the other hand, be vigilant enough not to abuse this track, which led to unwanted repercussions on the positioning of your site.
Error # 5- Marginalize the strength of social networks
The algorithms of Google recommend the knowledge of social networks; the latter allows the indexing of the content published therein real-time, which increases the visibility of any website in a remarkable way, especially with the viral force that these channels offer.
In this sense, you must introduce social networks into your SEO strategy by regularly publishing new content on your social accounts to retain your prospects and acquire other potentials.
Error # 6- Non-personalized page 404
Visiting a website with at least one “Error 404” web page influences the user’s reaction and makes their user experience unpleasant (they don’t go back!).
Google is aware of this aspect, which justifies the penalty imposed on any website containing this type of page. Thus, if you delete a given page, then it is better to deindex it or to redirect it.
Error # 7- Non-compliance with W3C rules
As a community ensuring compliance with standard web standards, the W3C simplifies access to its own rules on its official portal by indicating the errors found on the HTML code of your website and the recommended solutions for having a site.
Error # 8- Flash format on your site
Aesthetically speaking, creating a site in Flash format appeals to all project leaders aiming to amaze their target with quality animations and images!
However, Google does not have simplified access to all of the content posted on a Flash site. If you think it is important to have a site in Flash format, ask the developer or the website creation agency to keep an HTML version and so that the text content of your site will be indexed by Google.
Also, be aware that Flash sites are not properly readable on all mobile devices, and therefore your flash site may miss the “Mobile-Friendly” feature that Google highlights in search results!
Error # 9- Ignoring your HTML Code
As soon as you tell Google about the creation of your website, it launches into HTML code crawling to judge its internal optimization:
- ALT for images: Google does not see your images, so care must be taken to give them a representative name using a maximum of 3 keywords, this will make it possible to gain more in the search engine and more mainly in Google Images.
- Meta description: A brief summary specific to the content of each page, which allows Google to estimate the reliability of your content, remember to choose your keywords well, especially for the first 150 characters.
- Meta Title: Title of any page is crucial as a factor influencing your positioning on Google. So, avoid adopting the same title on all pages of your site that will harm your SEO. Write a specific title for each page according to its theme, highlighting the main keywords.
- Hn: The Hn tags allow you to better prioritize and structure your text, these size tags between H1 and H6 (H1> H2> H3> H4> H5> H6) designate the titles of the paragraphs they precede by following a chronology decreasing.
Error # 10- Forget Google Analytics
Google Analytics is an important tool for having statistics for your website with more precise indications. Using these statistics, the SEO specialist will draw up an internet communication strategy to improve the weak points and build on the strong points.