There are many more good ideas than you might think. But then, having a good idea is only the first step, if not the easiest, in the process of creating a good or service. The second, one of the most difficult, is to sell this idea to the right people to see it come to fruition. This is all the more difficult since the more revolutionary an idea is, the more it implies a change, the more people are hostile to it.
Many good ideas, when they are not revolutionary, are born every day, carried by people who generally do not have the means to make them happen. The latter must then convince those who have the possibility of providing them with the means to do so, but this is not always obvious. Here’s how to fix it.
Prepare your idea well
It is literally impossible to sell an idea if it has not been thought through to the last detail. Investors, since it is to them that we want to speak, generally ask questions which when they do not find answers close the exchange. So your abstract idea needs to be refined down to the last detail; from the initial concept to the presentation of the product or service, including the difficulties you think you will encounter on your journey and how you decided to overcome them. All of these forecasts should appear in your project’s business plan.
On the presentation of an idea, especially if it is good and useful will depend on its realization or not, in any case by this investor in particular. So you need to train with an audience, preferably objective, to see if they understand your idea, and to anticipate any questions you may have to answer.
Present your idea to the right person
This is pointless to create a flawless statement at the end that states, “I’m going to report it to my bosses.” There is no assurance that the individual will be trustworthy of your explanation by referring of his superior and even less would have the same consequences as those for which you have worked so hard. Therefore, it is critical that you bring the proposal to the people who will agree on its follow-up. When you do not know these people directly, you will begin by building a network that enables you to connect to them and have access to them.
Know your target
You need to carry out some basic work on your lender. The kinds of ventures he sponsored and how they performed. You do ought to recognize the real persons to whom the message is directed. Although some people swear by statistics and forecasts, others swear by the message you are creating or by the innovative nature of the idea. And you have to realize what sort of people you have before you to send them a message that concerns you.
Treat your presentation
We recommend a presentation in three stages, increasing in terms of duration. You must start with a presentation of your idea in one sentence, which will probably last around 5 seconds, start with a brief explanation of 30 seconds before ending with a real presentation of about 5 minutes. This keeps the interest of your interlocutors. If you find the first step of 5 seconds difficult, it means that your idea is not yet developed.
Address the four brains of your interlocutors
Your presentation will be very complete if you address the four brains of your interlocutors. Facts, figures and concepts are for the analytical brain. To the organizer, it will be necessary to speak of plans, organization, measures of progress and master plans among others. As for the creative brain, news, surprises, innovation and future prospects are some of the concepts he loves. Finally, the communication brain is interested in conviviality and simplicity. All of these elements must be included in your presentation.
Be open-minded and understanding
Someone once said that things only get interesting when you are told no. If your idea is really new, it will meet with much more reluctance than another more conventional one. You will therefore have to put yourself in the place of your investors to understand their apprehensions in terms of risks and other parameters to be able to better reassure them. For this, it is ideal not to deliver all your arguments in one block, but to unfold them gradually, as the objections are raised.
Always have a support and put it back
Always have a medium that traces your project. If it is true that during your presentation, your targets should only have eyes and ears for you, it is also ideal to leave them a support for further studies. For larger projects, investors often require some time to study the project by their own specialists, which is only possible when they have support.
Prepare for and learn from failure
It is rare to see a project accepted at the first presentation. You will therefore need to prepare for possible refusals so as not to be overly reached. In addition, until you get a yes, you will have to learn from your mistakes to find out what went wrong with each presentation and improve the next. And as a last resort, have an exit door, that is, plan B if the one you are applying is not productive. Think about how you could make your idea a reality yourself. Often, this factor is decisive in the sale of your idea, because investors perceive it and tell themselves that it must really be worth it.