Social media has been everywhere in the last few years be it for the users or for the brands & businesses. Everyone is leveraging social media to their satisfaction, benefits, and growth.
Especially if we talk about brands, they have been exploring the opportunities of leveraging social media beyond the platforms like integrating social media on their website.
The website is the most important channel for digital communication, marketing, and engagement for the brands as digital media influence is growing. So, here we have listed a solution i.e. social media feed that empowers the brand website to be more engaging and result-driven.
What Is Social Media Feed?
A Social media feed is a feed of content that has been aggregated from social media platforms which can then be embedded into the website as the social media feed.
You can use a tool like a social media feed widget to create a social media feed for collecting and curating content from platforms like Instagram, Facebook, Twitter, YouTube, Pinterest, and many more.
Also, you can aggregate content using elements like hashtags, handles, profiles, timelines, channels, business ID, pages, etc.
Social media feed is an engaging and creative way to bring powerful and valuable content from different social platforms into one place that can boost your website performance and results.
So, here we have listed a few benefits to highlight how embedding social media feed is effective to grow website and overall business.
Why Social Media Feed Is Effective
1. Build Trust & Credibility With Users’ Content
You may know by now that user-generated content is the most valuable, powerful, and realistic content out there on digital platforms. Social media platforms are a hub of user-generated content shared by billions of people globally.
User-generated content is the content shared by users based on their real experiences & reviews about a brand or products/services where they invested so this makes it highly real, reliable, authentic, and trustworthy content.
When you will display the relevant UGC on your website through social media feed, it will help in building brand trustworthiness and credibility leading to better growth prospects.
2. Original & Constant Content Stream
We all know how important content is on the website as consumers have come to your website with an intention so it is necessary that you provide information to fulfill their agenda & drive results.
Social media feed provides you with a constant stream of content that will help you maintain and display fresh, engaging, unique, and original content to deliver maximum information & maintain quality content.
Also, this helps you save huge costs on branded content creation like investing time or investing resources constantly whereas social media feed just simply curates content for your website leading to better returns on lesser investments.
3. Boost Social Media Reach & Awareness
Since you are aggregating & embedding social media feed into your website, this builds a link between your website and social media allowing the channelizing of benefits among themselves.
Social media feed integration will help in allowing the website visitors to see what content you share on your social media profiles and build your social following and reach with new audiences.
Since you have brought every social profile into one place so it will also build a network of reach extension through coss-channelizing and eventually leading to better and impactful brand awareness.
4. The User Engagement Enhancement
Nowadays in the digital media ecosystem, you need valuable and exciting content to engage the audience and social media content is known to be the most effective content for user engagement.
So, when you display the best of social media content on your website, it will divert that user engagement to your website as well. Engagement is the key success metric for driving website traffic & conversion rate.
Social media feed brings the best user engagement experience to your website leading to better possibilities for conversions and revenue generation.
5. Gain Best SEO Benefits
Since the engagement increases on your website through social media feed, it will also increase the search engine optimization benefits for your website as well.
More engagement will mean better dwell time and reduced bounce rate. This will help in increasing the organic ranking for your website in the search engine results page.
A better ranking is related to more search impressions and eventually more traffic to the website leading to more engagement. This will become a loop that will boost your website performance in organic search performance.
6. Improve Your Conversion Rate
As we discussed in starting that content is hugely important for website performance so adding to that, the content on your website drives the conversion rate for it.
Content helps in supporting consumer intentions so that it can lead to favorable investment decisions from the users. Social media feed can help in delivering that information creatively and engagingly.
Trustworthy, reliable, and engaging content from social media feed will ensure that more and more users are diverted towards conversions and growing revenue opportunities.
These were some of the best benefits of social media feed on the website and there are many more that you can discover based on how you leverage the social feed and where you integrate it.
Social media feed widget as a tool will help you make your feed more interesting and attractive with customizations, moderation, etc. along with that, there are many more functionalities to scale your social media feed impact.