Want to get into audio marketing by creating a podcast? A good thought, because you realize that every day in the world a million podcasts are listened and you will earn a decent money from this.
However, embarking on such an adventure requires preparation. The realization of such a format is much less straightforward than we think!
1) Choose your subject
What will encourage Internet users to download and listen to your podcast? Its title and therefore it’s a subject! You need to find and tap your prospects’ “pain point” to make them want to listen to you and get to know you.
Ask yourself the following questions:
- What are my prospects’ goals?
- What problems do they want to solve?
- What are their brakes and their motivations for subscribing to my services?
- What can I bring them?
Thanks to the answers, you will get many themes to attract qualified Internet users. Take good care of the title, being captivating and precise at the same time.
Consider using interrogative forms “how to do …?”, “What is the best way to …? “,” Why use …? », Etc. You can also use a list of tips, tricks, or “pro secrets.”
These two types of twists still work very well.
2) Define the format
Podcasts can have two formats: audio-only or with video. In this second case, it is not a question of filming yourself, but of showing useful documents or concrete examples to support your words.
This format is becoming more and more common and can help you to explain complex subjects.
3) Write a plan
Before recording your podcast, write a script. Without necessarily writing your speech sentence by sentence, take care to make a detailed plan of the points to be approached.
On the one hand, this plan allows you to offer a coherent, understandable, and forgetting program. And on the other hand, it serves as a guide during the recording, which will save you from repeating it several times (and wasting time).
4) Equip yourself
Recording a podcast from your smartphone’s microphone is not a good idea. Admittedly, it’s free, but your image may suffer. You can acquire a good quality headset for this purpose.
This investment is important for you to be taken seriously. Also, if the sound is terrible, your first listeners will not listen to your other podcasts.
5) Promote your podcast
To make your podcast a success, promote it as much as possible. Post it on your social networks, write a blog article to present it, insert it in your other content with a common theme.
Also consider promoting it via Social Media Ads and, why not, with a Google Adwords campaign.
If possible, also add it on platforms where podcasts are regularly downloaded: iTunes, Sound Cloud, and Google Play Music.
The more listeners you attract, the more you increase your chances of success.
Searchable at any time, on all devices, the podcast is growing more and more. Surely you have things to say to create your own show! Try the experience to diversify your means of communication and widen your target.