1) Optimize your site for mobile
Mobile browsing has almost become the norm: it is, therefore, essential that your site is easily accessible from smartphones and other tablets.
In addition, as the infographic indicates, 80% of shoppers use their mobile to shop online, so there are plenty of opportunities.
2) Clearly communicate your offer
On average, Internet users read only 20% of the content of a page: which means that you must present your offer in a clear and concise manner to communicate effectively.
3) Think about the waterline
The waterline is that limit below which part of a page is not immediately visible to the user (the user will have to scroll to see the “hidden” content).
And it turns out that Internet users spend 80% of their time above the waterline: which means that important information absolutely must be there.
4) Personalize the content
A personalized browsing experience leads to an increase in sales of 20% on average.
In addition, the implementation of personalized calls to action increases their conversion rate by 42% (compared to traditional CTAs).
5) Integrate customer reviews
90% of buying decisions are influenced by online reviews.
The integration of testimonials and customer reviews is, therefore, very important to improve the conversion rate of your site.
6) Optimize your CTAs
We talked earlier about the effectiveness of personalized CTAs. But your calls to action should, in general, be given special care.
The latter must in particular:
- Be large and clearly visible;
- Use colors that stand out;
- Be above the waterline;
- Use action verbs.
7) Take care of your forms
Forms are formidable tools for obtaining new leads (whether it’s a newsletter registration form or a contact form).
However, you need to keep them short (reducing the number of fields on a form from 11 to 4 increases its conversion rate by 120%).
8) Simplify payment
If you sell products or services directly on your site, simplifying the crucial payment step is essential.
Among the many causes of cart abandonment, we find, for example, delivery costs, or security problems. Be sure to put in place the necessary measures to avoid these pitfalls.
9) Reduce loading times
40% of Internet users leave a site if it takes more than 3 seconds to load. There’s also a 7% drop in conversions for every second you load more.
You will understand: ensuring fast and smooth navigation for your visitors is essential.
10) Perform A / B tests
A / B testing can increase conversions by 300% on your site: in fact, by comparing several options, you will be able to offer an optimal browsing experience to your visitors.