Like art, we often come across one a marketing campaign that helps transcend the trade & business.
Like any musician who defies a different genre or a sportsperson who challenges himself for the limits, marketers are known to push and extend the limits of what can be achieved through communication and messaging.
The lifeline of Business- Marketing
Adopting locally or hand-made products are growing amongst consumers, either because of the desire to support British jobs or to reduce the impact on the environment as new products and inventions are coming into the market.
Consumers are even prepared to pay premium prices for locally or hand-made products with the ethical-appealing. The belief attached is that UK workers are being given fair treatment than those working in sweatshops.
For many different reasons, brands are increasingly bringing back the manufacturing to the UK and reaping profiting, even though the outlay is on the higher side compared to doing it overseas.
With more and more businesses are realizing the benefits and adopting local-made manufacturing in the UK itself, we are listing a few simple but effective marketing ideas for you to get your British-made products into the hands of consumers.
Some businesses borrow unsecured personal loans to fund their marketing techniques and get the best of results, while others follow a cost-cutting strategy on their marketing techniques.
Marketing ideas for your business
Word of mouth has been traditional and tried & test as the most successful marketing tool, especially for small and creative businesses.
Consumers speaking about your work make a great impact on your business. A simple customer referral scheme could be a perfect idea to utilize this tool.
Simply by offering some incentive to an existing customer for referring the same to a friend, the chances of retaining the consumer increase and the reach of your product or service to new consumers also increase.
To attract your existing customer, you can offer a discount or a freebie or offer a free download.
You can get the potential consumers you need for your business by giving something like an e-mail database of potential consumers.
Some businesses do not strategize their spending and go out of budget to implement innovative techniques. This makes them borrow bad credit loans with no guarantor. Once they start getting results out of it, they pay back the amount to be in the good books of the lenders.
One of the most common and efficient tools to reach out to potential consumers out there in the universe is to showcase your product/service and communicate about the product. Social media seems like an obvious choice.
But still, many are not utilizing various social media platforms, their functionalities and the consumers that are available on those platforms.
However, just because there are umpteen social media platforms out there, not every platform would be right for you and your business.
Doing a little research will help you understand what type of people there are on the platform, whether they are the right customer base for your business. Then you can even use each platform in different ways, customizing your communication for each of them.
For example, Twitter can be used as a great customer service platform, while Instagram is brilliant to portray and share your business, products, or services.
Write a Blog
Writing a blog doesn’t only mean writing about your products, but also writing posts relevant to your business, products, services, consumers – the post that a consumer may want to read and hence can land up to your page searching for the topic.
A blog plays a major role in your content marketing strategy. It can prove to be a cost-effective strategy for the business.
A good blog helps you boost your SEO, attract readers, address their queries and concerns, and can even convert readers into consumers.
A good blog also helps establish your authority in the industry and credibility amongst the readers/customers. It can also help create trust and confidence for your brand and emerge as a great sales and engagement tool.
Like we said earlier, everyone loves a freebie. Especially in today’s world of technology, a free webinar is one of the ways to attract new consumers (relevant) to your business and helps you establish your expertise in the industry.
A free webinar will help the customers know about your business and gain some knowledge that makes your business appreciable.
Consider guest posting
Guest posts are creative and unique marketing ideas. First, do some research for websites where you can put up a guest post and puts other’s guest posts on your website/blog.
Link your business in the author’s bio and keep the most useful, engaging content, not a sales pitch. Guest posts can introduce your business to a new audience, hence worth looking into.
Customer Loyalty Programme
Gaining new customers is important, but what about retaining your existing customers. Hence the customer loyalty programme proved to be beneficial.
It is like those little cards and a stamp for every coffee you buy in a coffee shop which on accumulation leads to a free cup.
Multiple creative customizations can be thought to get the consumer back to you, such as a free birthday or anniversary gift, 10% discount or a free product for every 10 orders etc.
What is the ultimate aim of marketing & communication in a business – to market your business, spread awareness, touch base with potential customers, give attractive offerings, and convert them into your consumers?
Hence reaching out and learning about your target audiences wants and needs becomes even more important to succeed.
Hi, I am Jasmine Watson, an avid financial blogger, and advisor, with one of the consistently growing finance companies in UK.